have become international words,
the Japanese philosophy of totteoki is
our latest gift to the world.
For example, traditional arts
have been reborn as Japanese brands.
The culture of the snow country,
passed down from prehistoric times,
has been sublimated into first-class hospitality.
We are showing the world new values
that have never been experienced before.
You might not even recall the news
you saw on social media yesterday,
yet you remember the vivid blue sea
you visited ten years ago.
There are memories that always
come back at random moments.
That special kind of experience is what we
want you to experience in modern Japan.
Is it really best to
pick the top search result?
The most appealing individuals are the ones
who are actually humble.
The more you learn, the more you will discover
many enticing experiences across Japan.
It's fine to visit a country
you've never been to,
or to stay at a famous tourist destination.
But once in a while,
you should rekindle your love
for Japan by rediscovering
not only its name
recognition and accessibility,
but also its culture, its history, its artistry,
and its people.